Rebecca MarshallPeel
Creative director + designer + team leader.
Washington, DC & remote.
With over 15 years of experience in creative direction, art direction, design, copy, and product, I am a generalist, spanning the gamut of concept to content, who is passionate about sustainability, user experience, and storytelling. I currently lead the creative team at Flow, a B Corp-certified paperboard-pack water company that offers high-quality naturally alkaline spring water while minimizing environmental impact.
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how it started.
A friend once told Rebecca she could turn a 5 minute errand into a 20 minute story...
Luckily, you can build a career around that.
Beautiful water.
Flow’s 2021 spring/summer campaign with Shawn Mendes, Halle Berry, Russell Westbrook, Hannah Bronfman, Taboo Nawasha, and Paloma Elsesser sharing how they're having a positive impact on the world, and why the water we drink matters—to our bodies, our communities, and our planet.
Role: Creative Director
Drink up, get down.
A ‘Spring-Fever’ campaign to launch Flow’s Vitamin-Infused Immunity Spring Water—with 120% Vitamin C + Zinc.
Role: Creative Director
how it’s going.
Rebecca started her career with Walter Bernard / Milton Glaser, was the Art Director of Uncommon Goods and is currently the Creative Director of Flow Alkaline Spring Water. With a background in design, UI and packaging, and over 12 years of designing, styling and building ecommerce sites, she’s led teams from emerging brand to going public.
Packaging.
In a world that increasingly relies on virtual experiences, I find solace in the tangible nature of packaging design. It allows me to connect with the physical aspect of creativity and transform a concept into something that people can touch and interact with. The feeling is nothing short of magical.
Role: Creative Director
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Break the internet.
I have worked on multiple site refreshes and full redesigns—including both customer-facing and internal tools—with proven results like increasing task completion by 25%, a 12% lift in customer satisfaction, increasing landing page entry click points by 50%, and a 4.4% lift in conversion rate. My dedication to delivering user-centric experiences and employing data-driven methodologies has been instrumental in achieving these remarkable outcomes.
Role: Creative Director
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