Rebecca grew up visiting her dad at Sports Illustrated, watching writers, editors, photographers, and designers pull together entire issues on impossibly tight timelines. She never fell in love with sports—but she did fall for the magic of turning chaos and ideas into a tangible product.
Rebecca is a Senior Design Manager who blends storytelling and strategy to build digital experiences that actually perform. Over the past 14+ years, she’s partnered with enterprise brands, high-growth startups, and agencies to launch products, improve conversion, and unlock new paths to revenue—all grounded in data, but led by creativity.
At her core, Rebecca is a storyteller and problem-solver, drawn to making complex ideas clear and memorable through design. Her work spans visual systems, digital experiences, and content that connects—bringing together research, analytics, product, and storytelling in a way that feels both thoughtful and effective.
Previously, she was Creative Director at Flow Hydration, where she led brand strategy, website development, and ecommerce marketing—guiding a multidisciplinary team across digital, print, packaging, and photo/video. Earlier in her career, she shaped brand experiences at Uncommon Goods, led product launches at a boutique packaging agency, and crafted editorial design alongside Walter Bernard and Milton Glaser.
Her work spans brands including Panasonic, The Clinton Foundation, Procter & Gamble, Lexus, ESPN, Sephora, and Johns Hopkins, among others.
Rebecca currently resides in DC, with her partner and two children. Her current hobbies include exhaustive playground exploration, overly ambitious cake decorating, and planning beach escapes.
Work History
Panasonic
Senior Design Manager + Creative Lead (05/2023 – 01/2026)
Recruited on longterm, full time contract, seated on the $120M Smart Mobility Office portfolio for North America; partnered with the division’s CMO and Head of Marketing & Sales Enablement to build positioning and operationalize the brand ecosystem across Digital Content, Web, SEO, Social, Paid, Email / CRM, and Copy.
Achieved #1 Google AI snippet ranking, 168% increase in page views, and first-page search visibility in 30 days in role; managed style guide, web roadmaps and wireframed architecture, and executive content for Head of Technology.
Aligned cross-functional teams on brand, SEO, web development, and growth, translating narrative strategy into measurable organic visibility, category authority, paid performance, and 3× growth in search in first 6 months in role.
Established data-informed creative workflows, aligning storytelling with demand generation and revenue performance, including launch of organic lead channel, contributing to 12× pipeline efficiency growth and +15% quota attainment.
Built agency strategies; managed design direction and feedback loops across internal stakeholders; added landing pages, digital explainers, and decks to translate complex sustainability and technology concepts into engagement.
Flow
Creative Director (07/2020 – 06/2023)
Associate Creative Director (08/2019 – 07/2020)
Led full digital rebrand and portfolio positioning to achieve 300% YoY brand growth and 5x increase in Ecomm sales; new visual identity (packaging and digital brand toolkits) increased revenue by 17% and won Best Brand Extension (2022).
Owned channel strategies across Brand, Design, Digital, Copy, Web Development, UX/UI, SEO, Ecomm, Merchandising, Email / CRM, Influencer, and Customer Retention / Loyalty; improved Creative Operations with 23% productivity elevation, implementing content and product development PMO system with deliverables timelines and budget tracking.
Produced data dashboards, improving customer segmentation, and A/B testing; data showcased overall performance, plus critical insights, trends, conversions, customer behaviors and risks, and new product opportunities.
Launched 360° campaign featuring Halle Berry, Shawn Mendes, Russell Westbrook, Taboo, Paloma Elsesser, and Hannah Bronfman; resulted in 4.5B impressions and Best Marketing Campaign Award (2022).
Uncommon Goods
Senior Art Director (03/2017 – 08/2019)
Art Director (03/2015 – 03/2017)
Senior Designer (05/2011 – 03/2015).
Recruited to expand Design capacity for high growth Ecomm startup and promoted repeatedly, reporting to Creative Director; led 15 direct reports to launch structured, in-house agency model for Creative and Development workstreams, developing hyper customer centricity across all social, digital, app, and web content and print campaign channels.
Transformed Ecomm, garnering buy-in from CEO to direct brand overhaul integrating web development and email / CRM; introduced Marketing automation tech stack; built research to innovate design and UX; added dashboard analytics.
Oversaw UX, Technology, and Development requirements and Agile product roadmaps; increased site click-throughs by 30%, mobile by 50%, and reduced bounce rate 6%; lifted conversion by 4.4%, redesigning site navigation and item pages; improved task completion by 25% and customer satisfaction by 12% with audience personas.
Owned annual production of 11M circulation print catalog (4x/year), instilling seamless omni-channel brand presence.
BorsaWallace
Senior Designer (05/2010 – 04/2011)
Designer (11/2006 – 08/2009)
Recruited into agency to manage design workstreams for clients including Shiseido, P&G, Gallo, and Johns Hopkins; promoted to lead Design team of 3 and managed client relationships, budgets, approvals, and deliverables timelines; oversaw brand identity, marketing channel content, and packaging design.
Early Career Experience: Milton Glaser (WBMG Agency) - Junior Designer, ESPN + Barron’s
Tech Stack: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Acrobat Pro, After Effects, Premiere Pro) Final Cut Pro, Figma, Sketch, Balsamiq, InVision, Google Analytics, Crazy Egg, Jira, Trello, Asana, Basecamp, Monday.com, Salesforce, Shopify, Miro, Zeplin, Mailchimp, Klaviyo, Hootsuite, Flash, Dreamweaver, Quark, Print & Press Production